Industry:
Education, After-School
Learning Programs
About the Company:
Kumon is an after-school study program that offers individualised learning to children. The program has been in existence for over 60 years. Presently, Kumon is located in 50 countries and regions, with more than 4 million students enrolled in over 24,700 Centres. Kumon’s teaching method focuses on building strong foundational skills in math and reading, and it is designed to help children of all ages and abilities with the aim of fostering sound, capable people, and contributing to the global community.
The Challenge:
The major challenge that Kumon faced was during and after the pandemic, where they had to change their entire traditional model come up with a virtual learning methodology for its students.
They also launched a new program, Digital Kumon, that allowed kids to study from home and wanted to generate awareness and leads for this new program.
Kumon wanted to establish its presence in new locations in India and Sri Lanka and generate leads through their Free Trial and Free Registration campaigns.
The objective was to create more awareness about Kumon and generate engaging content on their social media pages.
To fulfil the objectives, our Bees showcased their expertise in
The Enabling
The Brand Bee team efforts helped Kumon establish its presence in new locations, generate leads, and increase awareness about Kumon through a comprehensive digital marketing strategy.
